News

Acer proudly joins forces with Australian Esports League (AEL) as naming rights partner

Acer High Schools Cup Registrations for Term 4 are now open

SYDNEY, Australia, 6 October 2021 – Australian Esports League (AEL) is pleased to announce that Acer Computers Australia (Acer) has further cemented its commitment to the grass-roots community of young Esports players by becoming naming rights partner for the AEL High Schools League.

Today’s news comes hot on the heels of Australian Esports League (AEL) and Acer Computers Australia’s recent announcement of a strategic partnership that will see the iconic Predator brand support the AEL property portfolio of events.  

The AEL High Schools League, to be known as the Acer High Schools Cup, is a National program that provides students across Australia with a robust and well-structured competitive programme. It also provides a framework for High Schools to safely participate in the competitive sphere of Esports while sitting comfortably alongside the more traditional sport programmes offered by Australian High Schools. 

This partnership affirms the mutual alignment of AEL and Acer business principles to support the young players of the future.  Rod Bassi, Sales Director, Acer Computers Australia commented:  

“Our vision is to provide technology to the education sector that will be ubiquitous to learning efficiently from the classroom and home. We want to be part of the process in which our next generations become the leaders of tomorrow.”

With a focus on inspiring and welcoming gamers into the world of esports, all AEL events for the 2021/2022 season will be powered by the market leading technology found under the hood of the Predator brand range of PC laptops and accessories. This partnership will help expand and grow the current AEL programs as well as adding new elements, such as coaching & training tips, career guidance in esports and live webinars and talks from well-known and reputable esports athletes or personalities.

Bassi continued: “We are very proud to be the Official PC Sponsor of the Australian Esports League. We look forward to bringing Esports as a valuable tool of learning and teamwork to all schools in Australia”.

As an additional layer of value for participating High School gamers, Acer will also be offering Esports starter kits for schools and students.  These kits include all the necessary information and required technology to facilitate an easy entrance into the world of esports.

AEL established the High Schools League in 2019 and has seen the programme go from strength to strength. So far, in 2021 28 Australian High Schools have participated in the league, with Term 4 set to kick-off on Saturday, 30th October 2021. 

Offering a platform where High School students are able to pursue their passion for video games and explore the world of Esports is of critical importance to AEL CEO, Darren Kwan:

“I’m thrilled to be welcoming Acer to the AEL roster of partners as I firmly believe that the partnership will allow us to unite and create incredible experiences for our young Esports community” said Kwan.

Kwan continued: “The AEL mantra has always been ‘community first’ and I task myself, and my team, to ensure that this is the focal point of any new programme we develop.  It is also a core belief attribute that we look for in a brand partner, which is something that we have found in abundance with Acer.  I’m very much looking forward to collaboratively working with Acer to achieve our mutual goals and support our community in the best possible way”

The AEL partnership with Acer has already commenced and Term 4 of the Acer High Schools Cup will start on Saturday, 30th October 2021.  For High Schools who wish to register their involvement, please visit:  www.ael.org.au/hs

For a full rundown of the 2021/2022 AEL community event and league schedule, please visit:  https://www.ael.org.au/

For the full range of Predator PC gaming laptops and accessories, please visit:  https://www.harveynorman.com.au/catalogsearch/result/?q=acer+gaming

About Acer Computers

Founded in 1976, Acer is one of the world’s top ICT companies with a presence in more than 160 countries. As Acer evolves with the industry and changing lifestyles, it is focused on enabling a world where hardware, software and services will fuse with one another, creating ecosystems and opening up new possibilities for consumers and businesses alike. Acer’s 7,500 employees are dedicated to the research, design, marketing, sale, and support of products and solutions that break barriers between people and technology. Please visit www.acer.com for more information. 

About Australian Esports League

Established in 2013, the Australian Esports League (AEL) brand is wholly owned and operated by Critical Hit Entertainment Pty Ltd., a media and entertainment company focused on video game and esports events in Australia.  

AEL is one of Australia’s leading esports promoters covering multiple facets of the esports ecosystem including Universities, High Schools, Local Clubs and councils, plus a range of large scale esports events. AEL has brought the best of the interactive entertainment industry together with over 30 years combined experience in the Australian esports category. The AEL mission is to deliver world class events that positively contributes to a healthy esports ecosystem improving the experience for players and key stakeholders.